Here’s a great field-tested way that members show print value buy identifying ad recall from actual campaigns.
Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.
Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.
Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.
Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.
Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.
We had a rousing discussion with a group of publishers on how they are using – or not using AI, with special co-host Evan Young,…
We’ve compiled seven reports that show the changing role of print magazines in a digital world. In a mature digital landscape, marketers complain about digital…
There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…
