Why did this B2B publisher start a Coloring Book?

So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher? While new roads are always welcome,…

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How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue

Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate, and insurance.

The success of a course aimed at manual laborers, such as paving, sounds counter-intuitive.

However, just because some jobs don't require college or vocational education,  take place offline, and are considered "unskilled" doesn't mean they are.  Here's one publisher repurposed an archive of how-to-content into online courses. Indluded, platform used, and how he did it with no additional employees.

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Our first AI Prompt Exchange: Here’s what publishers said

Our first AI Prompt Exchange with Niche Media Publishers was an eye-opener! This report includes the podcast from the event, a transcript with visuals from the slide deck, a quickie demo of HeyNota tool, and some of the best prompt strategies from publishers in attendance.

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How they did it: Sample boxes create high-margin revenue streams

You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online magazine for the cooking industry, have gotten into the game. Even The Local Palate, the food culture magazine of the south, sees gift boxes as a high margin source for significant incremental revenues and brand extension. Here's how they do it, including different concepts, cost, pricing and fulfillment.

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Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Inside the Expansion of Industry Dive

The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.

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