How to turn the newsletter into a major revenue stream
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multipl…
Category: Advertising
How the newsletter first model paid off for a local publisher
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche…
How they did it: Sample boxes create high-margin revenue streams
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online…
An interview with Justin Pardee, Raincross Gazette
Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 20…
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
Neuromarketing says your brain on print is happier, buys more
Neuromarketing.com reports that a major contribution to understanding print's new superpower comes from the emerging field of neuromarketing science.
Should you show prices in the media kit?
The days of pricing grids are over. We looked at dozens of media kits that show the best thinking around the question of whether and how to show prici…
How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…
Best media kits we’ve discovered: The showcase
One of NichePublisher's membership benefits includes the best media kits we’ve looked at from around the country. You can download them and see why …