I dream of Ginny: How a B2B email set a record click-through rate
When The Virginia Pilot piloted a Facebook Messenger bot named Ginny and offered the service to other newspapers, LocalMediaInsider put it in the news…
Category: Audience Building
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…