Niche Publishers Crush Newsletter Engagement Levels
In Part 1 of the roundtable, we reviewed the new 2026 Newsletter Survey benchmarks for Audience Size and Ad pricing. Part 2 is designed as a publish…
Category: B2B
Peer-to-Peer Virtual Roundtable: Innovations in Event Strategies
 Live events generate significant revenue, foster powerful audience engagement, and present numerous content opportunities. Some niche publishers have taken the lead and evolved an event-first…
2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…
Using AI to create and distribute social media for a podcast
Use AI to create and schedule social media for a content marketing podcast.
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
5 steps for publishers to create search independence
Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a …
How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue
Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate,…
How one magazine built a competing conference
, LBM Journal, the magazine for lumber and construction suppliers, was late to the party. After publishing for 17 years, it did not launch an industry…
How LBM grew digital ad sales by 8x
LBM Magazine, the magazine of the lumber and construction supply industry, had the highest percentage of digital ads sales in a recent snapshot report…