How LBM grew digital ad sales by 8x
LBM Magazine, the magazine of the lumber and construction supply industry, had the highest percentage of digital ads sales in a recent snapshot report…
Category: B2B
The secret sauce to high-end B2B subscription sales
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything rela…
The “Welcome Box” and other great ideas brewing at FreshCup Magazine
Fresh Cups, an online-only magazine for coffee shop owners, has a new product: Wholesalers pay to put samples in a welcome box that goes to new coffee…
The confounding simplicity of Industry Dive
The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
Why did this B2B publisher start a Coloring Book?
So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?
How he did it: Interview with James Cridland, founder of Podnews.net
James Cridland has built a $600,000+ one person media company that he runs part-time. Here's how he does it.
Five independent sources show print marketing effectiveness
Here's a round-up of the latest research - including from online-only marketing blogs which are now promoting print as the new, new thing.
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …
Create an Q&A column that the audience loves
RHJ magazine has an ask-the-expert program that is one of its best read features. Here is how it was created and lessons learned. Become a member to …
Simpler Digital pricing & Packaging – Worksheets Included
We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals…