Case study: Reverse Expo Adds $40,000 to B2B events
A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large …
Category: B2B
What is the best day and time to send a B2B email newsletter?
Most publishers send bulk emails, newsletters, and paid exclusive customer sends to their audience. So what is the best day and time to send these ema…
Ryan Dohrn: How to produce a world class B2B event
Since so many niche publishers also rely on events for revenue and as community-builders, we asked producer Ryan Dohrn to share his secrets for creat…
Annual Faces magazines are revenue winners
For publishers looking for a high revenue, high margin initiative, “Faces,” an annual high-end magazine, can deliver both.
The coffee-table-s…
No employees, just 50 contractors worldwide
AIM Group has a few great tips for niche publishers to recruit and retain the growing number of contractors.