How Gardner Business Media deprioritized Google to create killer new revenue models
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
Category: Audience Building
How they did it: Building the Best of the Best of Contests at Omaha Magazine
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:Â
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Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Zero to 10,000 in one year: How NPB used WIZA to build its audience
When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards fro…
Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
Why reading the print news on TikTok is a thing
An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes…
How do your email revenue and audience numbers stack up?
How do your media’s email revenue and audience numbers stack up for your market size and type? Please take the survey to find out. Respondents’…