Parking Today revamps its Buyer’s Guide
Buyers' Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also pro…
Category: Directories & Marketplaces
Foodie publisher’s online marketplace is the secret sauce for revenues
Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 year…
Newsletter business guru James Cridland tells all
What does Podnews.net know that you don't? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.
How he did it: Interview with James Cridland, founder of Podnews.net
James Cridland has built a $600,000+ one person media company that he runs part-time. Here's how he does it.
Niche Revenue Benchmarks: Key Findings and Growth Opportunities
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key t…
Are niche media too small for DIY e-commerce advertising?
Members who share strategies with us typically agree that “what works” is selling out bigger, high value campaigns on a scarcity model, rather…
Directories and guides
When directories work well, a few elements are typically present.
The directory provides a better search experience than Google. Sometimes, a Googl…
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…