How they did it: Sample boxes create high-margin revenue streams
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online…
Category: Memberships & Subscriptions
Shanfelt shows how META ads can power first party data
How Lacrosse Journal uses META ads, and Broadstreet promotes a white paper to directly generate registrations from social media. Google who?
How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue
Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate,…
The secret sauce to high-end B2B subscription sales
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything rela…
Why did this B2B publisher start a Coloring Book?
So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …
Congress In Your Pocket doubles down on subscription model
When a reporter in Nebraska needs to find a source for pending legislation in D.C., or a lobbyist wants to check the background of a congressman befor…
“Google’s New Search AI will deliver Zero Clicks”
Say what? Kate Hand, EVP of Gardner Media gives her take on why niche media still have a super power, and what to do right now to prepare.
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…