Neuromarketing says your brain on print is happier, buys more
Neuromarketing.com reports that a major contribution to understanding print's new superpower comes from the emerging field of neuromarketing science.
Category: Print
Jaunt Media has 5 new custom publishing projects underway
How one publisher developed a custom publishing division, why you should consider it, and pricing strategy. Media kit included.
Secrets of million-dollar sellers
These top sellers shared their secrets at the 2024 Niche Media Conference.
HBR says marketers returning to traditional media + marketing
There's nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding nich…
Why did this B2B publisher start a Coloring Book?
So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?
Five independent sources show print marketing effectiveness
Here's a round-up of the latest research - including from online-only marketing blogs which are now promoting print as the new, new thing.
MarketingProfs infographic: Print gives marketers an edge
MarketingProfs is one of the latest digital marketing blogs to weigh in on the value of print. One rticle covers an infographic from Vistaprint, a…
White paper: Recent research on the value of print advertising
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It's a tricky issue. On the one hand, print s…
Marketers turning to magazines: These 7 reports show why
Top reasons marketers are returning to print