Niche Revenue Benchmarks: Key Findings and Growth Opportunities
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key t…
Category: Revenue models
Five reasons niche media price digital packages too low
According to Kenny Katzkrau, publisher of RedBankGreen and founder of Broadstreet, there are several reasons that niche publishers may be pricing too …
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …
Congress In Your Pocket doubles down on subscription model
When a reporter in Nebraska needs to find a source for pending legislation in D.C., or a lobbyist wants to check the background of a congressman befor…
Track everything important with this rolling snapshot report
The Rolling Snapshot Report is a personal favorite for COOs of multi-publication and multi-media companies.
The Moneyball theory, to track everythi…
Member profile: The next phase as Custom Publisher in Texas
Rodney Hand, publisher of the Addison Magazine in the North Dallas Corridor and Patron Magazine, is one savvy entrepreneur who leveraged his magazine…
How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies r…
Franchising comes to Niche Publishing
Can niche media find a new business model by franchising their operations? One publishing company is already doing it. Tom Britt, CEO of Towne Post Ne…
Shopping for the perfect niche market? Consider a small town
For publishers looking for their next niche start-up or acquisition, a list of small towns may be a great place to start. As Ryan Dohrn, CEO of Brains…
Case study: Reverse Expo Adds $40,000 to B2B events
A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large …