How to build the owned audience faster
Here's how to do it, with new ideas and tactics from experienced publishers.
Category: Techstack
What’s in your Techstack? The best tech tools for any project
What are your working on? Save time by finding the best tech tools from all the reports from the last year in NPB's achive.
Create a no-code AI agent that curates a daily newsletter
Step-by-step playbook to build a no-code AI agent that finds new articles from your list of websites, allows editors to select, and builds an editable…
Using AI to create and distribute social media for a podcast
Use AI to create and schedule social media for a content marketing podcast.
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Using YAMM for a gmail merge
A quick way to personalize 100 emails at once to reference their interest or your relationship is to simply use Google sheets. Here's a quick hack.
How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…
10 steps to find advertiser leads using WIZA
If you’ve ever wanted to find someone’s email, or a leads list with emails in bulk, this is a great way to do it.
You will need purchase some c…
Wine Enthusiast grosses $1.5 million from retargeted direct mail campaign
Retargeted direct mail is one of the latest technological feats that provide outsized results from campaigns. A third party identifies the IP addresse…
Andrew Davis on what publishers don’t get about using AI
It's not all about language simulation and search, Davis says. Instead, publishers who grasp its true super-power will be ahead in innovative uses.