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Niche Media Conference is coming soon!
Don’t miss the Niche Media Conference April 17 to 19 in Chicago, produced by Niche Media Events. The action-packed agenda includes two days of concrete…
How Niche media use text channels
There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.
“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical,” said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).
How to use mass texting to communicate during live events
From Morning Brew to Ironman, more niche are using mass texting to communicate with attendees during an event. This report shows how to do it. Please join as a member to see this and other publishing strategies in the Resource Center.