…
Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.
Connect with top publishers
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.
First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.
Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.
The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.
Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche media sell arvertising on it, according to the 2025 Niche Revenue Survey.
Fortunately, a few niche media are pushing the edges of how to price and packagae newsletter advertising for the highest values.
One is Justin Pardee, founder and publisher of 4-year old local newsletter, The Raincross Gazette, serving Riverside, California
His newsletter-first model for an an online-only newsetter is on track to generate sales of $375,000 this year - with an email list of about 10,000.
Here are some concepts he's using to generate these top dollars:
Don’t miss the Niche Media Conference April 17 to 19 in Chicago, produced by Niche Media Events. The action-packed agenda includes two days of concrete…
The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
How one publisher developed a custom publishing division, why you should consider it, and pricing strategy. Media kit included.
Please confirm you want to block this member.
You will no longer be able to:
Please allow a few minutes for this process to complete.
