Generic media kit template from Eric Shanfelt

Media consultant Eric Shanfelt of Nearview Media offered this template to attendees of the Make a Media Kit that Sells webinar.

What we loved

  • Full weight given to digital: This media kit template is built on a deck with a separate slide for web, social, email, and custom programs.
  • A separate slide shows the advertising reps – one that media kits often leave out
  • Across-the-board discounts based on spend. Instead of creating a card, Shanfelt uses a simple chart showing discounts available at any spending level. This is much simpler to understand than a grid-style card.
  • We also liked the layout of the slide that has room for 10 to 12 client logos and also a few testimonials

See also his Make a Media Kit That Sells webinar.