Content marketing print+ sales kit from Spotlight Media
This Content Marketing media kit makes the benefits of content marketing visually clear. Mike Dragasovich, CEO of Spotlight Media and national Niche Publisher of the Year, always aims for high visual impact and the materials that do the selling for his team. Thanks to Dragasovich for sharing this media kit at the Niche Media Conference so other publishers do not need to reinvent the wheel.
He invites you to edit using Canva to insert your brand.
What is great about it
It is super visual. Print companies tend to think, write, and show in text. Larger-sized visuals deliver the impact of a magazine format.
Everything that adds value is included. All the distribution channels and what goes into setting up shoots and delivering content are clearly outlined.
Video is clearly explained, too.
A full page is devoted to a testimonial.
Checklist for marketers:
- Download the media kit here
- Recreate or drop into Canva and alter for your brand, images, and type of content.
- Make a list of content marketing products offered by your company
- For each, gather the best visual examples
- Outline the steps in the process
- Make a list of the reach for each
- Find a great testimonial
- Put it all together
Broadstreet’s ad-serving software automates this spec ad live preview functionality.