Compelling value propositions: InvestingChannel’s media kit is full of them

This example shows how a compelling value proposition can drive all aspects of a media kit for a website whose audience is high-networth young investors.

What this media kit does best

We selected this media kit because it does not just show off its traffic numbers. It gives clear, concise, competitive value propositions and backs them up with data. For a media buyer researching their company when the seller is not present, this media kit makes a compelling case.

(To obtain demographic data on your own audience and competing sites, check out SimilarWeb.com. Here’s an example.)

A second graphic shows age and income.

Products offered are also differentiated from those that focus on Boomers.

Exciting ad formats also provide a differentiator.

For a potential advertiser researching the website online, this media kit does a great job of pitching the critical value proposition, the ability to reach a market of younger high-income investors, and exciting ad products.

Marketing team checklist

Are comparative value proposition/s clearly stated in the media kit?

Does it back up these claims with visual data & testimonials?

Do products offer exciting ways for advertisers to stand out – and ones they see when looking at the kit?