Digital ad packages (with prices) from Potomac Local

This is another digital media kit that makes it easy for advertisers to understand and buy. It has all the best practices, including a great mission statement and a list of clients with testimonials:

While this kit hit all the marks, it excelled in outlining super-performing premium ads as “standards.”  These products look unique, simple, and solve unique challenges as well.

• Focus on premium ads

Beyond the Skyscraper and Billboard, a sponsored post utilizes social, newsletter  ads and home page positions are well illustrated, and easy to understand. Prices are there, for those who want them, without a grid style rate card.

• Three simple bundles with added discounts

In addition to the a la carte premium ads, there are three simple bundles: Splath, Super and Maximum.

• More Discounts for a credit card, reoccurring, and non-profits

This company understands the value of having a credit card on file to avoid invoicing and make it easier for advertisers to buy again. Recurring charges are even better. A total of 10% off the price is the discount for providing this information.

Recommendations

There is not much to add to this simple kit that addresses what advertisers need to know and the value propositions. Our only suggestion is that the design could be kicked up a notch to reflect the cosmopolitan nature of the suburban D.C. area. The design color and choice of font do not quite live up to the super cool image on the cover of the media kit, but all in all, the brevity and choice of products totally works.

Many thanks to Kenny Katzgrau of Broadstreet and Eric Shanfelt of Nearview Media for recommending this media kit in a 2024  webinar on creating a media kit that sells.