Digital Services Media Kits from Central Florida Media Group
CFMG, a group of niche magazines in Central Florida, includes Central Florida Ag News, Central Florida Health News, and a quarterly newsletter for blueberry growers. It also has a robust digital services division that outperforms the revenues of the 100 niche media customers surveyed in the 2023 Revenue Benchmark report.
What we love
These media kits are short and sweet—one page only. They cover the three main types of customers: social media and marketing only, website plus digital marketing, and print + digital. The value propositions are stated in easy to understand language. Digital marketing can be complicated, but these rate cards make it look easy to do.
Attached are the three rate cards they use:
Social Media production and marketing support.
This includes Twitter, META, Linkedin, Instagram, Blogs, and E-newsletters “starting at $175 a week.”
The value proposition: Stories sell. Great sales stories sell even more. CFMG can help you craft a business narrative that is captivating, convincing and inspiring. We’ll also help you distribute your message to your target audience.
2. Website development and hosting
The value proposition: We don’t just help you ‘climb the search engine rankings.” At CFMG we help put your business in the spotlight by building a stage (your website) on which your content can achieve its purpose – draw the customer into your space, engage them and earn their business.
Steps are outlined such as “Get found on the internet,” “Gain more followers,” “Engage followers,” and “Generate leads.” A QR code takes clients to a gallery of websites built and is a great way to save space, while still providing the information to those who want it.
Under “Generate Leads” the text refers to contact forms as creating a “butterfly net” that “brings you one step closer to more business with a qualified lead.”
3.Complete Digital and Print Services
This covers customers interested in print advertising as well as digital services.
The introduction promotes the philosophy that these campaigns are intended to generate leads, not just “get your name out there.” Value proposition: “If there is anything we’ve learned in our 75 years of combined experience, it’s that a marketing plan is only as good as the leads it generates.”
Many thanks to Nelson Kirkland for sharing these sales sheets.