Podcast media kit

E&P produces many kinds of sponsored content: A content link in the “Daily Headlines” newsletter, a printed page of business spotlights with a QR code and a bio, a dedicated e-blast, a content block in the “Morning Exclusives” newsletter, and the full page sponsored article in print and online.

However, one of the most potent products is the E&P Hosted Partner Webinar.

What this kit does right:

The Media Kit (download above) visually shows all the promotions for each Hosted Partner Webinar, including;

Ongoing promotions before the event
A full-page write-up summarising the AI-enabled webinar.
The list of registered attendees

The interviewee pays $4,750 for the package.

The media helps set sponsored Content Standards.

The topics are so carefully curated that attendance ranges from 100 to 300, more than the local media’s top association can bring out to a virtual meeting. The reason is that E&P maintains client control for high-value content.

For written sponsored content, the client must supply a client use case, and it clearly states that “Ad copy will be reviewed to meet proper editorial standards before approval” right in the media kit. Having written a couple of these, they are designed to show value to the reader in much the same format as other E&P articles.

Testimonials

Next is a significant and convincing testimonial that E&P places on every product page –ten of them, with an image of the advertiser next to their quote. They are placed like interstitial ads between each product.

Checklist for podcast media kit

Visuals that show all pre-event promotions including newsletters and social media
A visual that shows the event with links to prior podcasts
Where will the podcast reside afterward online for views after the event
Other ways the client will use this content (on the website and media kits)
Explicit content standards that keep the media in control of the quality
Testimonials from other content marketers
Plan to obtain each sponsor’s testimonials immediately after the event when energy is highest.