Draft a news article from an interview
We record interviews and webinars using Otter.AI in the background, which turns the interview into text.
Next we cut and paste the transcript into Claude, and write a prompt to create a first draft of an article.
This example uses a webinar with Otter.ai running in the background. The transcript was then pasted into Claude with the following prompt strategy:
Prompt:
As a podcaster, write a {length} 500-700 word {type of content} news article about {topic}how niche publications can compete with traditional media companies who are now also creating special interest publications to grow revenues.
Use {url or copied text} .
The source is {source used} a transcription of an E&P webinar in which Mike Blinder, Publisher of The Daily Herald, discussed this trend of larger publishers moving into niche publications with Ryan Dorhn, a sales consultant with Brainswell Media.
The audience is {audience} smaller niche publishers facing competition from larger publishers.
Include {key points} perspective from both Blinder and Dorhn on how niche publishers can continue to thrive and effectively compete amid this changing landscape, how niche titles are now like special sections.
Do not {actions to avoid} invent any direct quotes.
Claude:
How Niche Publishers Can Compete as Legacy Media Targets Specialized Audiences
As digital disruption continues to chip away at traditional print advertising revenues, legacy publishers are taking a page from their own playbooks and launching niche publications to drive revenue growth – effectively replacing some of the income that previously came from special sections.
The strategy of larger metro dailies and community papers moving into specialty niche publishing was discussed by Mike Blinder, publisher of The Daily Herald, and Ryan Dorhn, a sales consultant with Brainswell Media, during a recent webinar on sales trends. For established niche publishers, this trend presents both opportunities and challenges.
According to Dorhn, niche publications fill an important market gap that’s been created as many metro dailies have reduced staff and coverage. “There’s a real demand for in-depth reporting on topics like health, home and garden, arts and entertainment, and other special interests. But most local newspapers just don’t have the resources anymore to cover those areas consistently.”
With major metro dailies and community papers launching niche publications focused on topics like health, home, and arts, the niche publisher market faces increased competition. But the experts agreed smaller, independent niche publishers still have advantages if they lean into their focused content authority and loyal audience engagement.
According to Dorhn, niche publishers should highlight their deep expertise and established connections within a specific special interest area. “You have the advantage of focus. Make it clear to both readers and advertisers that you are THE expert publication for your niche, not just dabbling in it,” he advised.
Niche publishers should also look for opportunities to further build out their audiences and strengthen engagement. Adding email newsletters, events, digital subscriptions, and membersonly or insider access can help deepen reader loyalty and provide more touchpoints for advertisers.
“Double down on your existing audience and leverage your expertise to expand to adjacent interest areas,” Blinder suggested. “Offering more ways to interact and access your content makes you more than just a publication.”
At the same time, niche publishers will likely need to elevate their advertising sales efforts to compete with special issue rates and bundles from metro dailies. This could mean exploring options like branded content, market-specific sales blitzes, or multi-platform packages.
“Get creative with what you can offer niche advertisers compared to a general interest publication,” Dorhn recommended. “Curate custom programs that speak directly to your audience’s specific interests and needs.”
While the world of niche publishing faces increased competition, the fundamental strengths of authority and engagement can allow small, targeted publications to carve out and defend their market. By playing to their focused content advantage and creatively expanding their audience relationships, niche publishers are equipped to thrive amid the rise of special interest publication products from industry heavyweights.