Top video marketing kits from Spotlight Media & Parents Canada

Video is super visual  – and so are these examples for sales fliers that promote video products.  It’s also a more complicated process, so outlining the type of video product is important, plus including a page on the process that shows step-by-step how it works. Video created for the client may also need its own value proposition as it has its own unique strengths.

From SpotLight Media:

What we love

• The language that promotes the value proposition, “video marketing makes up 80 percent of all web traffic,” and “consumers are 27x more likely to engage with a video than a static graphic.” 
• What you get also helps set some boundaries and clarify the process: The 30 to 60-second spot uses a one-location shoot with a single-person film crew, one to two interviews, and the customer is allowed one post-production edit. Pretty clear!
• Social proof from real-world video clients.

2. Example from Village Voice Media:

What we love

• Great design. Their media kit masterfully combines oversized typography with compelling color schemes to create a great look and feel.
• The value proposition is “naturally engaging for your audience” and “a memorable, multi-sensory experience.”
• The two products are clear with the most common questions answered. The novel product – outstreamed video ads,  is clearly defined. “As readers read news articles, video ads seamlessly open,”  although the sound is user-activated.
• Pricing is mentioned but not specified. The customer knows they will have to pay Village Media, plus a CPM-based charge, if they make the video.
• The image of how it looks on a phone!

3. Example from Parents Canada: 

This company relies heavily on video sales in its content marketing packages. It partners with a local video production company and often films on set—i.e., the publisher’s living room—to create content that can be shown everywhere.

What we love

• The four products are shown and explained. This makes it easier for the client to see that what they are buying is not just a video but a specific type of video and how it will look on a screen.
• A page on process. The client knows exactly what will happen in “Five Easy Steps.” This acts as a keyvalue proposition since the customer of Parents Canada knows right away does not have to do anything or figure out anything to get a great video made.