Are you interested in proving the value of print or print+digital advertising to new clients or those thinking about changing the media buy?
Baxter Research Center audits audience recall of specific print and digital advertisers from a particular time period, along with other data.
The research shows surprisingly solid results for print – but even more for print + digital. It was so effective as a sales tool for LBM Journal, the magazine of the lumber and construction materials industry, that they acquired the company when its owner retired in 2022 and now offer it to other publishers.
Download to see a sample of a report provided and the data that can be incorporated into sales one-sheets and media kits. Advertisers now ask to run their campaigns during the audit period so that they get specific information on their own company.