Best Design found at Village Media’s network kit

We looked at more than a dozen media kits to find the best ones. Many thanks to  Kenny Katzgrau of Broadstreet and Eric Shanfelt of Nearview Media in their 2024  webinar on creating a media kit that sells. We found this media kit in their list of favorites. 

Few media kits are as adept at using font size and typography, along with visuals of digital products in their Media Kit here.  as  Village Media. What we love:

• Newsguard score used to full effect

They throw in their Newsguard score as a selling point, along with Lion’s endorsement.

• The network effect

They show who their ad network is  on a single slide with the same cutting-edge style that Alternative Weeklies are known for and which advertisers expect from their design services:

• Key elements from best practices are there

They include all the other key elements of a great media kit: Audience, Testimonials, in the same great style. Here’s how they present demographics, by using “Meet our readers.”

• Compelling products

There are also some visually compelling products, including sponsorable contests where businesses can sponsor a giveaway and which direct readers to the advertiser website, and/or allow additional questions.

Alert Banner is a premium banner ad that is fixed at the top of the browser across multiple devices – see the yellow laert messages.

Video has its own page, too

• Marketplace, visualized

This media kit is one of the few that has a well-described page in its “guide” style marketplace, TheHub:

 

• Content marketing

Content marketing products are also portrayed with high-end visual elements labeled “Spotlight”

• Newsletters

Newsletters have the same great visualization.

• Community Leaders Program

Finally, there is the Community Leaders Program (CLP), which combines numerous products, including branded sections, display ads, and sponsored content.

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Recommendations

This kit looks super professional to appeal to national advertisers and is one of the best designs we found.  Since the actual media companies are local, we wondered why the same killer design elements are not visible locally.

For example, a prospective advertiser for the Washington City Paper is pointed to a simple form to fill out, with a few button clicks to a text-oriented list of local products.

How hard would it be to adapt some of this classic design for specific, unique products sold at the local level and for which some starting point prices or across-the-board discounts could be included?