Town site sponsorships from NY regional news site

Greater Long Island News covers an area of New York that includes more than ten towns, hamlets, and unincorporated areas, each with its own personality.

This package, a unique take on the sponsorship model, shows customers how they can sponsor a town or neighborhood and how their logo will appear on every news story about that area.

Just a really solid example of how to create a limited inventory of sponsorships.

Here’s how they present it in the media kit:

Next they visually show how the client’s logo and ads look on a town site:

Finally they go through what you get, including a specialty landing page for SEO value, and a logo in the sponsor’s section of the home page.

Congrats to these publishers for creating a product that other regional areas with multiple towns can emulate, and to Eric Shanfelt of Nearview Media and Kenny Katzgrau of Broadstreet ads for including the media kit in their lists of favorites.