Participate in receiving the new 2024 Niche Media Benchmarking report and be invited to a round-table to ask overperformers how they did it. Information is only used in the aggregate. However, all publishers are invited to meet eachother at the roundtables.
The good, the bad and the ungly and the prompts to do it for creating a newsletter from your own content
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large share of company revenues. Here’s how they did it.
MD Publishing's mission is to keep medical equipment professionals and healthcare employees up-to-date on industry news. It serves three niche verticals: biomedical engineers, nurses, perioperative professionals, and imaging directors and managers. Four glossy publications generate approximately 50% of their annual revenue, but this company also provides six conferences, three webinar series, and consulting services. Here’s their formula that turned speed dating-style reverse expos into revenues (Please become a member to continue reading).
Hey guys, Let’s get started! We’re studying what is going on inside niche publishing companies with an all new survey. This is your chance to…
There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.
“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online magazine for the cooking industry, have gotten into the game. Even The Local Palate, the food culture magazine of the south, sees gift boxes as a high margin source for significant incremental revenues and brand extension. Here's how they do it, including different concepts, cost, pricing and fulfillment.
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