How do you compare? Just a few new questions

 

For people who have already taken the questionnaire:  We’ve created a super short survey with just the new questions!

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Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

At ParentsCanada custom content is the bread winner

ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small company can make big sales - think $7,000 at the low end to $30,000+ on the hi end. Here's how it works, with two rate cards included, one for content marketing packages and one for video.

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