Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate, and insurance.
The success of a course aimed at manual laborers, such as paving, sounds counter-intuitive.
However, just because some jobs don’t require college or vocational education, take place offline, and are considered “unskilled” doesn’t mean they are. Here’s one publisher repurposed an archive of how-to-content into online courses. Indluded, platform used, and how he did it with no additional employees.
Become a member for all access
Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.
