How they did it: Strategies to grow newsletter revenues
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How they did it: Roundtable on strategies to grow newsletter revenues
Wednesday, June 18, 2025, Noon to 1 p.m.
Wednesday, June 18, 2025, Noon to 1 p.m.
Most publishers send bulk emails, newsletters, and paid exclusive customer sends to their audience. So what is the best day and time to send these emails? We studied the available research, and here’s what we found. (Please become a member to see this and other research in the Resource Center).
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
The good, the bad and the ungly and the prompts to do it for creating a newsletter from your own content
 Live events generate significant revenue, foster powerful audience engagement, and present numerous content opportunities. Some niche publishers have taken the lead and evolved an event-first…
Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 years ago.Â
Today, the national media company boast revenues in the millions.Â
The secret sauce is in the marketplace.
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Google Google search algorithms.
Then, two years ago, after acting as a Beta Tester for Google's AI summaries, they had had enough.
"Google flipped the table on us," said Kate Hand, Executive Vice President of Customer Success, who oversees web development and customer success departments for the historic B2B magazine group.
Hand refocused her teams on capturing audience opt-ins and data, using technology to fundamentally alter not only its audience strategy, but ultimately the revenue model, too. A new division, Grow, empowered by audience data acts as an engine to drives advertiser ROI.Â
Their approach is paving the way for the rest of the industry. Here's how they did it.
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