Are sellers optimizing LinkedIn for their next job or their next customer?
That was the question posed by Colleen McKenna, Founder and CEO of Intero Advisory, to attendees of the 2023 Niche Media Conference. Intero provides LinkedIn training for publishers and other companies, specializing in what she calls “deep selling.”
Too often, sales and other executives optimize their profile for their next job without realizing how critical their LinkedIn profile is to the process of B2B sales, she said.
“Positioning for B2B selling is in trouble,” she said. “Only 5% of the buyer’s journey is spent with the salesperson.” The first thing to do is work on the LinkedIn profile. In this report, she shows why and how to do it. Please join as a member to continue reading.
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