One of NichePublisher’s membership benefits includes the best media kits we’ve looked at from around the country. You can download them and see why we selected them, in the Media Kit Library
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
The days of pricing grids are over. We looked at dozens of media kits that show the best thinking around the question of whether and how to show pricing. We found five basic approaches: Show prices, but simplify options. Don't show prices. Use across-the-board discounts based on spending level. Charge hourly. Or show a starting from" price. Here are pros and cons of each with examples from the field.
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small company can make big sales - think $7,000 at the low end to $30,000+ on the hi end. Here's how it works, with two rate cards included, one for content marketing packages and one for video.
There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…
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