Pop-ups work. Here’s how to make them less annoying

Top tips for pop-ups that get better results.

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White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

10 Great Ideas to Increase Newsletter Opt-ins

Research shows that a compelling mesage by 20% or more (Blox, 2023). But what makes a message compelling? We looked data from 50 media websites to find the most compelling messages on registration pop-ups. Here are great ideas from top publishers around the country. Please join as a member to access.

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