A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large share of company revenues. Here’s how they did it.
MD Publishing’s mission is to keep medical equipment professionals and healthcare employees up-to-date on industry news. It serves three niche verticals: biomedical engineers, nurses, perioperative professionals, and imaging directors and managers. Four glossy publications generate approximately 50% of their annual revenue, but this company also provides six conferences, three webinar series, and consulting services. Here’s their formula that turned speed dating-style reverse expos into revenues (Please become a member to continue reading).
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