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Three sponsored content packages

It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.

We’ve summarised a few of the tips to visualize and package sponsored content from two of the masters: Spotlight Media and Editor & Publisher Magazine, with downloads to their presentations available on their websites. Spotlight has even given permission to copy and edit his sales packages and brochures for content marketing using Canva. Please become a member to access this and all reports in the Resource Center.

Annual Faces magazines are revenue winners

For publishers looking for a high revenue, high margin initiative, “Faces,” an annual high-end magazine, can deliver both.

The coffee-table-style magazine – or book for publishers who want to take it up another level – published in a number of cities is easier to produce than “Best of” issues and has similar potential to be huge, if created successfully. The way it works is that businesses exclusively sponsor a category, such as the Face of Dining, on a first come basis. A key to sales is creating this one-per-category exclusivity, so businesses want to grab their category before anyone else does. Here is the basics formula and a downloadable media kit and sales one sheet. Please become a member to access this and other reports in the Member Center.

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

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