Welcome to ESP hell. If you have not discovered a drop off in your email opens, that does not mean deliverability has not dropped. In fact, all things equal, it typically looks like open rates are improving when deliverability is actually on the decline, so many publishers don’t understand how ESP deliverability changed in 2023. Patricia McGuiness shared what the problem is, and what to do about it. Please join as a member to continue reading.
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