This week around the web
Full Pour, a quarterly Connecticut-based indie print magazine, publishes its third issue covering drinks, along with the “beverage culture” on November 3. The Boston Globe reported that publisher Lauren Buzzeo, hails from Wine Enthusiast Magazine. She told the Globe that Full Pour will publish long-form journalism and use sustainable products such as recyclable paper, and soy and vegetable inks.
The National Association of Realtors cut mailed magazine distribution by 300,000. Instead of sending one copy per agent to real estate offices, the number will be related to the number of agents in the office but not one-to-one. It noted the cost of printing, paper, and postage, concerns about sustainability, and the availability of online access.
Direct-to-Consumer (D2C retailers) should look into becoming media companies, according to the retail business website 365 Retail.co.uk. It is recommended that the retailers join a network since they already own their audiences and can pool data. However, 365 also warned, “They must tread more carefully with whom they partner and retain some degree of product exclusivity to avoid their entire sales pipeline being swallowed by bigger fish.'”
Vertical Magazine, covering the helicopter industry, put out an all-call for Community Contributors – no background in writing or journalism required – to keep it grounded. “We’re committed to providing our readers with the most complete picture of the aviation industry possible — and this includes the grassroots news and events that take place on a daily basis in every community around the world,” said publisher Mike Reyno. “We think the best way to find out what is happening at the community level is by giving people the chance to tell us directly.” We’ll see how that goes.
A former employee of Sacramento Magazine is suing the publication and its CEO, Stefan Wanczyk, in federal court. The magazine was sold to Hour News in September. Lisa Bonk, the former employee, alleges employees were told the magazine would stop publication immediately, and all the workers would be terminated. Many did not receive their last paycheck, she claimed. If true, not empathetic. Not classy.
Motor Sports Magazine had the best one-liner about a hot new sports car from Ferrari: “Buyers will pay millions for a track-only car that cannot be raced.”
