Using AI to create and distribute social media for a podcast
Brandon Burton creates podcasts for Community Matters, a digital agency that publishes magazines for Chambers of Commerce.
Here’s his process for taking the Chamber Chat podcast, sold as content marketing. from a recording to social media distribution campaigns using Otter.ai, GPT, and Metricool.
The podcasts serve as additional content marketing for the chambers he represents. To distribute them on weekly basis, he uses this AI process.
- Records the podcast
- Uses Otter.ai or another tool to transcribe the podcast and summarize key points.
- Enter the summary into GPT along with a prompt:
Act as a social media expert and create a viral post on {intended platform} - In this case, he starts with FB posts and tweaks them to remove emojis or other elements that are not working.
- He puts the FB post into a social media scheduler, Metricool, to schedule the FB post and optimize it for other platforms. Condensed for Twitter, etc.
Here is the pricing for Metricool, from Free for 50 pieces of content a month without LinkedIn and Twitter reporting.
- Schedule unlimited* pieces of content per month.
- LinkedIn connection.
- Limited Twitter analytics
- Analysis of 100 competitor profiles.
- Downloadable reports in PDF and PPT.
- Multiple links-in-bio, with SmartLinks.
- Utilize the AI Social Media Assistant.
- Access to analytics with unlimited historical data.
- Google Drive Integration
- Canva Integration
The plans go up to $45 a month for more integrations and “Let’s talk,” but this $22 a month version looks like it has all that is necessary for most social scheduling.
A bonus at the end of the video is Burton’s use of GPT to help design processes and systems using Google tools. “I tell chat GPT I have an idea, and ask it how do I accomplish this goal. It will give three or four solutions, including coding with Google apps.
Many thanks to Brandon Burton for sharing this process.
