Audience Building, B2B, Courses, Memberships & Subscriptions

The secret sauce to high-end B2B subscription sales

Alisa Cromer February 8, 2024

One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything related to accounts payables aimed at corporate employees who manage accounts payable and CPAs. AP Now was the only subscription-only revenue model in the Niche Revenue Snapshot Survey from NichePublisher.biz. Here’s how they do it.

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Ever wanted to know how other publishers have succeeded with similar challenges? Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

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Categories: Audience Building, B2B, Courses, Memberships & Subscriptions

Simpler Digital pricing & Packaging – Worksheets Included

We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals. Here's how to do it, with three overall revenue models that all have built-in scarcity. Copy and make them your own.

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Alisa Cromer September 13, 2023

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It's a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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Alisa Cromer January 1, 2024

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Transcript of the interview with James Cridland, founder of Podnews.net

Those of you who want both the edited recording and also and edited transcript of my interview with James Cridland, can find it here.

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Alisa Cromer January 6, 2024

At ParentsCanada custom content is the bread winner

ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small company can make big sales - think $7,000 at the low end to $30,000+ on the hi end. Here's how it works, with two rate cards included, one for content marketing packages and one for video.