Niche Media Conference attendees learned how one publisher uses exclusivity for every product, including digital services, by limiting the number of packages sold.
It may sound counter-intuitive to have “less to sell” but it also creates FOMO, obtains longer-term contracts and cuts down on time spent making the sale.
Mike Dragosavich, CEO of Spotlight Media Magazines and National NichMedia Publisher of the Year, knows a thing or too about selling niche media. Based in Fargo, ND, his company publishes Fargo Monthly Magazine, Bison Illustrated, Biz-man, Inc, and Trendsetters Magazine, as well as running a digital agency.
Dragosavich said he creates exclusivity for any media product and argued the tactic that can be applied by nearly any kind of niche publisher, whether B2B, B2C, or an association magazine.
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