Use AI in the newsroom, but gate your content
While some speakers noted that they had banned AI from the newsroom, Kate Hand, EVP of operations at Garnder Media, said she encourages her teams to use AI.
In spite of her definition of SERP, “How Google is screwing publishers,” and fears about SGE, Google’s plan to incorporate Ai via a Search Generative Experience, she is still big on integrating the technology into her own company, which owns about 15 or so B2B publications. By way of reference, she was a writer and editor before she became EVP of operations.
Here’s how she suggests publishers can use the new technology:
• Organize notes and draft outlines
• Brainstorm headlines
• Write article sidebars, summaries, and glossaries
• Append data
• Translate content
• Enhance website accessibility and user experience
• Curate, recommend, and personalize content
• Generate non-technical content: social media posts, email campaigns, promotional materials, 101 content
She said the goal is to start experimenting to see where the company can save time. The write once. publish everywhere model is well-suited to AI, which can repurpose content into videos, emails, social posts, and more.
She also noted that AI can:
• Check and generate code
• Predict sales metrics
• Creat targetted marketing campaigns
• Generate audio content
• Predict subscription churn
• Moderate forum content
• Optimize pages for SERP
She thinks companies that ban AI indiscriminately will only fall behind. Instead, her plan to address SGE internally is to gate all content and build owned first-party data as rapidly as possible.
