Audience Building, B2C, Directories & Marketplaces, Revenue models

Zero to millions: Foodie publisher shares his secret sauce

alisa
Alisa Cromer February 9, 2025

Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 years ago. 

Today, the national media company boast revenues in the millions.  This report shares the secret sauce of how he did it.

Become a member for all access

Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

Join Here

Already a member? Log in here
Categories: Audience Building, B2C, Directories & Marketplaces, Revenue models

Related Articles

AI Prompt Exchange

How members are using AI with co-host from HeyNota.

Become a member for all access

Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

Join Here

Already a member? Log in here
alisa
Alisa Cromer January 24, 2024

How Niche media use text channels

There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).

Become a member for all access

Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

Join Here

Already a member? Log in here
alisa
Alisa Cromer August 2, 2023

How they did it: Sample boxes create high-margin revenue streams

You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online magazine for the cooking industry, have gotten into the game. Even The Local Palate, the food culture magazine of the south, sees gift boxes as a high margin source for significant incremental revenues and brand extension. Here's how they do it, including different concepts, cost, pricing and fulfillment.

Become a member for all access

Ever wanted to know how other publishers have succeeded with similar challenges?  Members gain all access to resources shared by other publishers including actionable strategies for 14 revenue models, monthly round tables and ongoing forums.

Join Here

Already a member? Log in here
alisa
Alisa Cromer February 1, 2025

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

alisa
Alisa Cromer January 1, 2024

Never miss a trick! Get updates on new reports weekly

Report

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Invite this member to groups
  • Message this member

Please allow a few minutes for this process to complete.

Report

You have already reported this .