How your website can generate more media kits leads
Most advertisers will check out the website in their pre-purchase research.
Are advertisers important to you?
We followed the customer journey…
Category: Advertising
Exclusivity Sales tactics from national Nitch Publisher of the Year
Niche Media Conference attendees learned how one publisher uses exclusivity for every product, including digital services, by limiting the number of …
How Active Norcal builds, prices & packages 20 million social follows
When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor act…
How publishers can optimize their LinkedIn profile
Are sellers optimizing LinkedIn for their next job or their next customer?
That was the question posed by Colleen McKenna, Founder and CEO of Inter…
Understanding the new generation of advertisers
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. …
Three sponsored content packages (and marketing tips)
It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.
We’ve su…
Dropping the magazine for an all-digital sales model
For publishers selling digital packages it helps to see models from other media companies. Here's an example of digital-only packages from a company t…