Baxter Research Center audits audience recall of advertisers from a particular time period. The research shows surprisingly higher results for print  – but even more for print plus digital. The company was acquired by a niche media publisher who said it was their top selling tool in 2022.

Here is an example of the report provided, with data that can be incorporated into sales one-sheets and media kits.  Advertisers now ask to run their campaigns during the audit period so that they get specific information on their own company.