B2B, Directories & Marketplaces, Revenue models

Parking Today revamps its Buyer’s Guide

Alisa Cromer April 27, 2025

Buyers’ Guides are increasingly important for niche media.

They are appreciated by audiences, provide a gateway drug to larger sales, but also provide a DIY upsell without a conversation with a sales rep or production costs.

Increasingly listings are being turned into landing pages with smart features.

One of the most interesting “revamps” comes from a 28-year-old print magazine, Parking Today, purchased last year by Kevin Uhlenhaker, a technology entrepreneur.

When fully developed, advertisers will be able to contact users who even hover over their profile.

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Categories: B2B, Directories & Marketplaces, Revenue models

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

The Ultimate Guide to Selling Lead Magnet Advertising

Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.

First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.

Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.

The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.

Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.

Alisa Cromer August 6, 2025

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

An interview with Justin Pardee, Raincross Gazette

Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 2024. This made him the top overperformer in newsletter advertising in the 2025 Niche Revenue Survey, and points the way for other media planning to grow their newsletter advertising.

Alisa Cromer January 13, 2025

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