Newsletter Pricing: Some Publishers leave money on the table study shows
The single biggest opportunity we found in the 2026 Niche Newsletter Revenue Survey is simple: Many publishers underprice newsletter ads and sponsorsh…
Month: February 2026
What’s the right email market penetration for a B2B niche publisher?
What should the growth targets for B2B email market penetration actually be?
There are three ratios publishers commonly look at:
• Email subsc…
What kind of B2C publisher are you – and why it matters
Here’s the data point that got every B2C publisher’s attention around the turn of the year: Google referral traffic dropped roughly 38% YOY in November,…