Audience Building, B2B, B2C, Memberships & Subscriptions, Newsletters

Managing opt-outs – and what causes them

Alisa Cromer July 10, 2025

s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.

Why? I know I can get the subscriber back. They may have signed up for a monthly rate, much higher than an annual rate, so… not committed – and then review their budget during the year and cancel because they were only interested in one thing, and have not used the information or attended an event since then. Here’s a video on what my opt-out tolerance is, what may be causing them, and what experienced publishers say to do to avoid a spike in the opt-out rate.

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Categories: Audience Building, B2B, B2C, Memberships & Subscriptions, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Four publishers who turned newsletters into a core revenue stream

To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newsletters get three things right:

A. Content/frequency/audience B. Products, and C. Techstack

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

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