SiteImpact is a platform that allows media to resell email marketing by selecting consumer and B2B audiences, with turnkey creative and full-service deployment.
White-label email marketing you can resell under your brand
Targeted audience segments (geo, interest, demographic, B2B/B2C)
Full-service creative + deployment, no internal production needed
Attribution & reporting dashboards for clients
Behavioral and purchase-intent targeting
CAN-SPAM compliant database management
Custom audience building for niche verticals
Rapid turn-time campaigns (often 24–48 hours)
Omnichannel add-ons (display, social, retargeting)
Agency-level support for sales teams and media reps
Spotlight Media uses this tool create additional audiences for special issues.
| Product / Service | What You Get | Typical Price Range |
|---|---|---|
| Email Deployment (CPM) | Targeted email send to SiteImpact’s national consumer/B2B databases | $12–$35 CPM depending on targeting depth |
| Premium Targeting Add-Ons | Demographic, interest, purchase-intent filters | + $3–$10 CPM |
| Creative Services | Email design + HTML build | $95–$199 per template |
| Full-Service Campaign Management | Setup, segmentation, testing, reporting | Included or $50–$150 per campaign depending on reseller tier |
| Multi-Channel Add-Ons | Display, social, and retargeting tied to email campaign | $5–$15 CPM add-on |
| White-Label Reseller Program | Branded portal + sales materials | Custom — usually minimum monthly commitment |
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