Audience Building, B2B, Newsletters

What’s the right email market penetration for a B2B niche publisher?

Alisa Cromer February 9, 2026

What should the growth targets for B2B email market penetration actually be?

There are three ratios publishers commonly look at:

• Email subscribers as a percentage of market size

•Direct traffic as a percentage of total traffic, and

•Email subscribers relative to website visitors.

The most important of these is email to market size. Here is how to esimate it, and how you compare with other B2B niche publishers.

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Categories: Audience Building, B2B, Newsletters

What kind of B2C publisher are you – and why it matters

Here’s the data point that got every B2C publisher’s attention around the turn of the year: Google referral traffic dropped roughly 38% YOY in November,…

Alisa Cromer February 9, 2026

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024