Top reasons marketers are returning to print
Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.
Connect with top publishers
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?Â
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newsletters get three things right:Â
A. Content/frequency/audience B. Products, and C. Techstack
Four publishers who get these three factors right explained how they built their models.
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
The good, the bad and the ungly and the prompts to do it for creating a newsletter from your own content
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website is to capture an email."
However, the website is not the only way to grow the email list. He advised clients to advertise on social media such as META and LinkedIn to achieve their audience target goals.
The upside is significant on a variety of levels. The cost of an email opt-in may be $3 to $5, however, publishers can command much higher prices for first-party data-influenced advertising. CPMs increase by 50-200% for data -targeted audiences and some publishers report getting $35 to $100 CPMs for newsletter ads.
Finally, publishers can resell leads for 5x or more to partnering advertisers, depending on the category.
Here are the three types of campaigns he recommended:
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