Franchising comes to Niche Publishing

Can niche media find a new business model by franchising their operations? One publishing company is already doing it. Tom Britt, CEO of Towne Post Network, headquartered in Fisher, Indiana, has sold 18 monthly local lifestyle magazine franchises in Kentucky and Indiana for $35,000 each, providing centralized editorial and production services.  Please become a member to continue reading.

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White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Never miss a trick! Get updates on new reports weekly