B2B, Events

Business Executive Travel launches boutique B2B event

Alisa Cromer November 3, 2025

After Jerry Allison’s magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable in its first year, competing against a much larger annual industry event.

Along the way, his T&E Summit, limited to 78 attendees, broke ground in how buyers and suppliers interact in a small niche with huge purchasing power and rapidly evolving technology. Here’s how he did it.

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Categories: B2B, Events

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

What’s in your Techstack? The best tech tools for any project

What are your working on? Save time by finding the best tech tools from all the reports from the last year in NPB's achive.

Alisa Cromer February 10, 2025

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

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